Cerity

A powerful WordPress project built on the Roots.io stack with endless options

We work well with others

We work well with others and definitely enjoy partnering up. That was certainly evident with this project as we teamed up with our friends up in Boulder at IMM. Ideas Made Measurable, are a group of designers and developers that are quite the passionate bunch. We partnered with them on previous projects, like USA Cycling, and a few other projects. So when we were approached about this project, we were all in. We love being an extra set of hands, and help other bigger agency's with projects from time to time.

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Clients Don't Always Know What They Need

The inter­est­ing thing about this project when it first start­ed was that the client ini­tial­ly request­ed that we build the site out with Spike CMS. IMM, and us alike, had nev­er worked with that CMS pre­vi­ous­ly. No sweat! We picked it up pret­ty quick­ly, began work­ing on the fron­tend tem­plat­ing, CSS, JS, and back­end infra­struc­ture just like we do on all of our oth­er projects.

As the client start­ed inputting their con­tent, they could­n’t stand work­ing with the back­end. So with­in a few days, they want­ed to change gears and migrate to some­thing that they were more com­fort­able work­ing with. Enter WordPress.

Cerity responsive site

Being A Small Team Has Its Advantages

Since we have decades of expe­ri­ence build­ing out pow­er­ful, per­for­mant, and easy-to-use Word­Press web­sites, mak­ing the switch from Spike CMS was a breeze. We were able to get all of the new fields set­up with Advanced Cus­tom Fields, set­up our var­i­ous Post Types, and get them migrat­ed over pret­ty quick­ly. There’s no bet­ter way to build mod­ern Word­Press web­sites than uti­liz­ing the Roots​.io stack. We nev­er work with pre-built, bloat­ed themes.

Being a small, tight knit team made this typ­i­cal tough sit­u­a­tion much eas­i­er as we were able to pow­wow with IMM and the client, for­mu­lat­ed a strat­e­gy, and set it all in motion quickly.

Cre­at­ing an easy to use Author­ing Experience 

At the end of the day, the client got what they needed to push their product forward. Yet it was imperative that their team would have an easy time keeping up with their ever-changing product offering landscape.

By focusing on these core concepts we were able to deliver a feature-rich Authoring Experience, all while performing well both in performance and search engine optimization.

Easy Admin

With Spike CMS, the client had a hard time managing all of their content.

Switching to WordPress simplified this process for them so they could focus on their product offerings.

Endless Options

We were able to configure Advanced Custom Fields to provide a feature-rich admin interface that fit their goals.

All while keeping the technical debt low.

Powerful SEO

Wordpress has always been a rock solid at SEO.

That's no different with Cerity. Mixed in with a robust marketing plan, their organic rankings continue to rise.

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Making the most of it

This particular project got off to a less than ideal start, but we remained flexible and came together to build an awesome project. While learning Spike CMS was a great experience, if the ones using it can't stand it, then that's a problem.

If we recall correctly, a member of the Cerity team was all about Spike CMS as, at the time, was a new shiny CMS. That doesn't always mean it's the right choice for a particular project. Choosing the right CMS for the job shouldn't be taken lightly or done in haste.

Unfortunately, we weren't part of that initial discovery, but in the end the client is delighted with what they have now. That's all that matters to us and we were happy to partner with such a great company in IMM, and welcome the next challenge they send our way.