Think about it. Your website doesn't actually breath like humans do. But chances are that your website makes your business money and works hard for you. Over time, as technology advances, your website can slow to a crawl, become a target for hackers, or can be tough to use. Websites need to be an active, current, and fresh resource for your customers to come, learn about and buy your products or services.
When's the last time you updated your website? Is updating it a P.I.T.A? When's the last time you refreshed the website's design? When's the last time someone visited your website?
Many people get stuck in the "my website is a product and I shouldn't ever have to update it" mentality. The idea that you build your website once, then forget about it and expect it to continually bring new people to your website is simply a pipe dream.
Avoid the thinking that your website doesn't need attention. It does if you care about your visitors and your business.
In short, you should care if you want to keep customer's retention high and to stay ahead of your competition.
You should care if you worry at all about any of the following:
According to TechRepublic, websites suffer from 22 cyberattacks per day.
"99% of hacked websites are nonprofits, blogs and small businesses, proving that big business websites aren't the only ones being targeted."
Not only should you consider the ramifications of an out dated website, as it pertains to protection from hackers, but also consider the peace of mind you'll have knowing that you are protected. Peace of mind can go a long way.
As of July 2018, Google will use mobile page speed as a ranking in their mobile search results. Don't get behind or your competition could pass you by.
At Hybrid Interactive, we absolutely love building performant websites. Even our own site is built with modern technology and it shows:
Do you see all that green? Green is good! How fast is your website? How many green scores does your website get? Are you fielding complaints from your customers? We can help with that too.
Things change rapidly in technology every day. Even the tools we use to build websites are also always improving. We can build websites faster today than we could even 5 years ago. Publishing platforms like WordPress, Craft, and Statamic are all tremendous Content Management Systems (CMS).
All of them continue to push the envelope to improve speed, security, and build out new features to make your life easier. Take advantage of that. You're likely already paying for it with your website's license.
Be proactive, not reactive, when it comes to protecting your website and its architecture
Making your life easier saves you and your team time. Time is money. We can help you focus on telling your story which alleviates worry and stress.
We enjoy solving any type of problem that arises. Contact us today on how we can help!